Work with me

Comedy + real life, every single day

ImNot
SpikeLee

Hosting the internet's group chat daily.

I'm Arthur. Not Spike Lee (respect to the OG). Husband, dad of two boys, and the guy reading your comments out loud. Everyone deserves a laugh a day.

Work with me Watch the latest
Arthur, ImNotSpikeLee, smiling at his desk in a backwards cap
From the comments Aquaphor? Baby, you're Black now. It's Vaseline and cocoa butter now!
385K+followers across five platforms
4.6MInstagram views in the last 30 days
97% of reach is new people Core audience 35 to 54 88% in the US
Trusted by Orgain ambassador Featured in The Cool Down

What I make

The video is never the comedy.

It's what y'all say underneath it. Every day I bring the internet's best moments and the comments that made them better, plus a little of real life at my house.

Reaction video: the best collection of comments under one video 846K views Watch on Instagram

Reactions and comment reads

The videos everybody's sending each other, and the comments underneath that hit even harder.

From the commentsIt's the Cher super special down at the funeral home: "If I Could Turn Back Time" package deal.
90 Seconds with Temu Spike: cornbread in a waffle iron Watch on Instagram

90 Seconds with Temu Spike

A daily series from real life: dinner, the boys, house projects, and whatever the group chat dared me to try.

From the commentsWe want Alyson's recipes button 👉🏾
The Not Lees: Arthur and his wife Alyson answer the group chat Watch on Instagram

The Not Lees

My wife Alyson, who is also not Sara Lee, joins for the questions only she can answer.

From the commentsI am loving Sara Lee! More of the 2 of you 😍

It ain't nothing but a big old group chat.How every video ends.

For brands

Brands that fit real family life.

My audience is grown folks who run households. If your product shows up in a real kitchen, a real car ride, or a real Tuesday night, it belongs in the group chat.

  • Dedicated Reels and TikToksYour product as the story, told my way.
  • Integrated mentionsA natural moment inside a video my audience already came for.
  • 90 Seconds with Temu Spike sponsorshipA recurring branded spot in the daily series.
  • Comment replies, stories and YouTubeAdd-ons and bundles across every platform.
Instagram195K TikTok123K Facebook49K Threads10K YouTube8K
The 45-Minute Creator ebook cover, by Arthur R.

For creators

You don't need more time. You need a repeatable system.

I built all of this in about 45 minutes a day around a full-time job. The 45-Minute Creator is the exact system: the ebook, a tactical guide, and the tools I actually use.

Get the book